Social media marketing refers to the use of social media platforms, such as Facebook, Twitter, and Instagram, to promote a product or service. It involves creating and sharing content, as well as engaging with followers and potential customers

Search engine optimization (SEO) is the process of improving a website's visibility in search engine results pages (SERPs) in order to attract more organic traffic. SEO involves making changes to a website's content and structure in order to make it more attractive to search engines and improve its ranking in SERPs

Email marketing is a targeted digital strategy involving sending messages via email to achieve goals like promoting products and fostering customer loyalty. It includes building an email list, creating engaging content, and using personalization, segmentation, and automation for effectiveness. Metrics such as open rates provide insights, and trust is built through valuable content and exclusive offers

A sales funnel is the process that a business goes through in order to convert a prospect into a customer. It typically consists of several stages, such as awareness, consideration, and decision, and includes activities such as marketing, lead generation,

and sales

Market research is the process of gatherng, analyzing, and interpreting information about a market in order to inform business decisions. It can be conducted in a variety of ways, such as through online surveys, focus groups, and competitive analysis

Brand reputation is the overall perception that people have on a brand. It is influenced by a variety of factors, including the quality of the products or services offered, the level of customer service provided, and the values and messaging communicated by the brand